Football Clubs
Match Day Programmes
Match day programmes serve as an excellent revenue stream for your club, as not only do your fans purchase them, but the visiting team, unable to attend, buys them as well.
If you already offer a printed version, consider providing a digital version too. This could significantly boost your club's income beyond your expectations. We provide a 50% revenue share from all sales.
All we require is the PDF you send to your printers or the Word document, and we can convert it into a format that is available for purchase by all supporters.
Regardless of the level at which your club competes, this initiative will generate additional income to help sustain your club and avoid the risk of winding-up orders, a situation many clubs find themselves in due to accumulating debt by not pursuing this straightforward income opportunity.
Club Websites
Every football club requires a website to keep its supporters informed about news, fixtures, and results.
Clubs that lack a website often struggle with sponsorship, as many companies view a website as a form of free advertising for their investment.
We can discuss your website requirements and determine if having a website is feasible for your club.
Our pricing is competitive and includes both design costs and annual maintenance of the site. For a small additional fee, we can ensure your website remains current.
Many clubs believe that a social media page is sufficient for their needs, but research indicates that these platforms should complement the website.
Season Reviews/Previews
A season preview serves as an excellent method to boost fan engagement prior to the start of the season. It provides supporters with insights into the pre-season activities, an opportunity to meet any new arrivals at the club, and an understanding of the club's ambitions for the upcoming season.
A season review is an effective way to conclude the current season while keeping fans engaged for the next one; it is essential to maintain their hopes and dreams. Reviewing the season offers an honest perspective on how it has unfolded from the club's viewpoint, especially for those who may not fully grasp the intricacies of the club's operations. This brings clarity.
An effective season review includes interviews with the management team, the club captain, and any departing players. It also provides a chance to introduce any new signings who have committed to the club for the next season, allowing supporters to get to know them better.
Weekly/Monthly Newsletters
Providing fans with a weekly or monthly newsletter is an excellent method to boost revenue in a modest yet significant manner. The concept behind a newsletter is to reserve 5 or 6 exclusive items that you wouldn't share on social media or your club's website, if applicable, to truly entice fans into purchasing it for a nominal fee.
Typically, we recommend a charge of £1.49 for these newsletters, as it is bulk purchases that you are aiming for.
We offer various templates and ideas for your club to utilize and can even assist in designing this newsletter on a weekly or monthly basis, provided we have the necessary content.
Increase Club Revenue
In this section, we will provide guidance on the most effective revenue streams your club can utilize to generate essential funds for sustainability.
- Consider hosting entertainment nights such as Bongos bingo, comedy shows, or tribute events. Our recommendation is to set the ticket price at a minimum, just enough to cover expenses. You can profit from raffles and auctions if you choose to hold one during the event.
- Race nights serve as an excellent opportunity to either launch or conclude the season. Charge for a horse and jockey on a custom-designed sheet. Additionally, create a humorous program for sale at a ticket price. These programs should be entertaining yet respectful.
- Organise Lucky 7 games over that weekend. Ensure that at least one of the games features your team, and select another six nearby matches. Participants can enter their predictions: 1 for a home win, 2 for an away win, and X for a draw. We have templates available if needed.
- Provide businesses with the opportunity to display banners around your home ground and charge a reasonable fee that benefits both the club and the businesses you aim to attract.
- Always aim to conduct a raffle after the game, ensuring it is appealing to both teams. Prizes such as a bottle of spirits, a case of beer for the coach ride home, or a food hamper from a local butcher are always well-received.
- A sports club lottery can be a valuable source of income. Typically, entries are £1 each, with the club retaining 50p per entry, giving your supporters a chance to win fantastic jackpots.
- Easy fundraising is an effective method for gradually enhancing your club's finances, especially as online shopping becomes increasingly common. This is worth exploring, and if you need further information on this complex setup, feel free to send us an email.